In addition to securing the attendance of a global buying bench at Kildare Paddocks for the 2020 November Breeding Stock Sale, the Goffs Online bidding platform and virtual inspection videos will bring a vital new dimension to this year's sale - providing any international broodmare buyers who choose not to travel with all the information they need to partake in the sale in real time.

The Breeding Stock Sale will be held in conjunction with the market-leading November Foal Sale from 15 - 22 November and will follow similar protocols to those that saw the safe and successful renewal of the recent Land Rover Sale at Goffs.

Goffs November Breeding Stock Sale is renowned internationally as a source of Europe's finest bloodlines. 2019 saw increased international demand, with significant rises in average and median, and Goffs aim to catalogue more quality breeding stock this year to meet this demand.

Of course 2020 is a year like no other, but it is also a year where technology has transformed our industry. Goffs is increasing efforts to broaden the buyer base internationally via our network of agents around the world and through digital means:

GOFFS ONLINE Our new online bidding platform brings the Goffs sales ring direct to buyers' homes around the world so they can take part in the sale in real time.

Already in 2020 we have taken bids through Goffs Online from buyers in the US, Australia, Middle East, the UK and right across Europe.

INTERNATIONAL AGENTS The Goffs team together with our network of international agents pride ourselves on our personal approach and will bring a unique passion and focus to marketing your beautiful breeding stock directly to the widest audience around the globe

VIRTUAL INSPECTIONS Filming and conformation photography will be used to create virtual inspection videos that will be available online for buyers in advance of the sale. Veterinary documentation will also be available for buyers to view via the online catalogue.

SOCIAL MEDIA & DIRECT MARKETING 2020 has highlighted the importance and the impact of digital marketing on bloodstock sales. Goffs will undertake an extensive social media and direct marketing campaign for the November Breeding Stock Sale.

Goffs November Sale Kildare Paddocks 15 - 22 November 2020

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